SSCISCOPUSQ1
JOURNAL OF ADVERTISING RESEARCH
TAYLOR & FRANCIS LTD, United Kingdom
JOURNAL OF ADVERTISING RESEARCH is an academic journal published by TAYLOR & FRANCIS LTD (United Kingdom). Identifiers: ISSN 0021-8499, eISSN 1740-1909. Indexed in SSCI, SCOPUS. Metrics: JIF 2.4, CiteScore 3.7, SJR 0.825, SNIP 0.72. Subject areas: BUSINESS, COMMUNICATION. tlooto lists 4,870 papers from this journal.
CiteScore
3.70
Scopus citation metric
SJR
0.825
SCImago rank
SNIP
0.72
Source normalized impact
Percentage rank
-
JIF percentile rank
Journal profile
- ISSN
- 0021-8499
- eISSN
- 1740-1909
- Abbreviation
- J ADVERTISING RES
- Publisher
- TAYLOR & FRANCIS LTD
- Country
- United Kingdom
Web of Science categories
SSCIBUSINESS, COMMUNICATION
Scopus ASJC categories
1406 Marketing3315 Communication
Keywords
Business | Communication
Papers in this journal
Recent papers
- Human vs. AI Influencer Marketing on Instagram: The Role of Message Appeals and Perceived Humanness
2026
- “Inner Child” Messaging, Perceived Authenticity, and Consumer Responses in Advertising
2026
- How Influencer Type and Interest Appeals in Green Advertising Drive Pro-Environmental Behavior: The Moderating Role of Attribute Centrality
2026
- Exploring Celebrity Capital Life Cycle’s Impact on Endorsement Effectiveness: How Stars Rise, Shine, and Fizzle for Familiar and Unfamiliar Brands
2026
- Grit in Advertising: How a Promotion Focus Influences Consumer Variety-Seeking
2026
Most cited papers
- Mail and Internet Surveys: The Tailored Design Method
2007 · 8,303 citations
- Laddering Theory, Method, Analysis, and Interpretation
1988 · 1,988 citations
- The Impact of Celebrity Spokespersons’ Perceived Image on Consumers’ Intention to Purchase
1991 · 1,497 citations
- Advertising Value and Advertising on the Web
1996 · 1,469 citations
- The Concept of the Marketing Mix
1964 · 1,232 citations