SSCIQ3
Journal of Macromarketing
SAGE PUBLICATIONS INC
Journal of Macromarketing is an academic journal published by SAGE PUBLICATIONS INC. Identifiers: ISSN 0276-1467, eISSN 1552-6534. Indexed in SSCI. Metrics: JIF 2.3. Subject areas: BUSINESS. tlooto lists 1,748 papers from this journal.
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Journal profile
- ISSN
- 0276-1467
- eISSN
- 1552-6534
- Abbreviation
- J MACROMARKETING
- Publisher
- SAGE PUBLICATIONS INC
- Country
- -
Web of Science categories
SSCIBUSINESS
Scopus ASJC categories
No ASJC category data available.
Keywords
Business
Papers in this journal
Recent papers
- From Insight to Impact: Rethinking Marketing and Consumer Research for Societal Transformation
2026
- A Macromarketing Response to Crisis – Creating Shared Value for Market Recovery
2026
- Access and Ownership in the Phygital: Toward a Phygital–Accesship Typology with Implications for Consumer Well-being
2026 · 4 citations
- Conceptualizing a Business Model Typology of Phygital Customer Experience to Build and Manage Phygital Ecosystems
2026 · 1 citations
- The Electoral Agora: A Macromarketing Framework for Political Communication Systems and Voter Engagement
2026
Most cited papers
- A General Theory of Marketing Ethics
1986 · 2,795 citations
- Cradle to Cradle: Remaking the Way We Make Things
2004 · 2,599 citations
- Authenticity
2014 · 1,043 citations
- Building Understanding of the Domain of Consumer Vulnerability
2005 · 805 citations
- The General Theory of Marketing Ethics: A Revision and Three Questions
2006 · 646 citations