SCIESCOPUSQ1
Journal of Marketing Theory and Practice
ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD, United Kingdom
Journal of Marketing Theory and Practice은(는) ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD(United Kingdom)에서 발행하는 학술지입니다. 식별자: ISSN 1069-6679, eISSN 1944-7175. SCIE, SCOPUS에 등재되어 있습니다. 지표: JIF 5.3, CiteScore 11.5, SJR 1.645, SNIP 1.94. 주제 분야: BUSINESS. tlooto에서 이 학술지의 논문 937편을 볼 수 있습니다.
CiteScore
11.50
Scopus 인용 지표
SJR
1.645
SCImago 저널 순위
SNIP
1.94
분야 보정 인용 영향력
Percentage rank
-
JIF 백분위 순위
저널 기본 정보
- ISSN
- 1069-6679
- eISSN
- 1944-7175
- 약어
- J MARKET THEORY PRAC
- 출판사
- ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
- 국가
- United Kingdom
Web of Science 카테고리
Web of Science 카테고리 정보가 없습니다.
Scopus ASJC 카테고리
1406 Marketing
이 학술지의 논문
최근 논문
- Exploring cultural adaptability in AI-enabled marketing communications: the moderating role of technology readiness on consumer behavioral dynamics
2026
- Trying not to consume: an analysis of goal-striving strategies and outcomes among consumers trying to reduce consumption
2026
- Sales and augmented reality: a conceptual model and future research agenda
2026
- Industry clustering and the survival of minority-owned businesses: evidence from retail and hospitality sectors
2026
- From click to commitment: unpacking perceived usefulness and affective commitment in food apps across markets
2026
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