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Journal of Marketing Theory and Practice
ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD, United Kingdom
Journal of Marketing Theory and Practice is an academic journal published by ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD (United Kingdom). Identifiers: ISSN 1069-6679, eISSN 1944-7175. Indexed in SCIE, SCOPUS. Metrics: JIF 5.3, CiteScore 11.5, SJR 1.645, SNIP 1.94. Subject areas: BUSINESS. tlooto lists 937 papers from this journal.
CiteScore
11.50
Scopus citation metric
SJR
1.645
SCImago rank
SNIP
1.94
Source normalized impact
Percentage rank
-
JIF percentile rank
Journal profile
- ISSN
- 1069-6679
- eISSN
- 1944-7175
- Abbreviation
- J MARKET THEORY PRAC
- Publisher
- ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
- Country
- United Kingdom
Web of Science categories
No Web of Science category data available.
Scopus ASJC categories
1406 Marketing
Papers in this journal
Recent papers
- Exploring cultural adaptability in AI-enabled marketing communications: the moderating role of technology readiness on consumer behavioral dynamics
2026
- Trying not to consume: an analysis of goal-striving strategies and outcomes among consumers trying to reduce consumption
2026
- Sales and augmented reality: a conceptual model and future research agenda
2026
- Industry clustering and the survival of minority-owned businesses: evidence from retail and hospitality sectors
2026
- From click to commitment: unpacking perceived usefulness and affective commitment in food apps across markets
2026
Most cited papers
- PLS-SEM: Indeed a Silver Bullet
2011 · 19,726 citations
- Customer Engagement: Exploring Customer Relationships Beyond Purchase
2012 · 1,946 citations
- The Process of Customer Engagement: A Conceptual Framework
2009 · 1,300 citations
- Customer Value Creation: A Practical Framework
2007 · 1,036 citations
- Structural Equation Modeling in Marketing: Some Practical Reminders
2008 · 946 citations