SCOPUS
Journal of Advertising Education
SAGE, United Kingdom
Journal of Advertising Education is an academic journal published by SAGE (United Kingdom). Identifiers: ISSN 1098-0482, eISSN 2516-1873. Indexed in SCOPUS. Metrics: CiteScore 1.0, SJR 0.235, SNIP 0.38. tlooto lists 545 papers from this journal.
CiteScore
1.00
Scopus citation metric
SJR
0.235
SCImago rank
SNIP
0.38
Source normalized impact
Percentage rank
-
JIF percentile rank
Journal profile
- ISSN
- 1098-0482
- eISSN
- 2516-1873
- Abbreviation
- -
- Publisher
- SAGE
- Country
- United Kingdom
Web of Science categories
No Web of Science category data available.
Scopus ASJC categories
1406 Marketing3304 Education3315 Communication
Papers in this journal
Recent papers
- The CAIC (“Cake”) Framework: Reimagining Digital Media Strategy Pedagogy With Artificial Intelligence
2026
- Student Perspectives on Generative AI Integration in Advertising Education
2026 · 2 citations
- Book Review of Voice Marketing: Harnessing the Power of Conversational AI to Drive Customer Engagement MinskyL.WestwaterS.WestwaterS.FaheyC.Voice marketing: Harnessing the power of conversational AI to drive customer engagement. The Rowman & Littlefield Publishing Group, Inc, 2024; pp, 206; paper; ISBN: 9781538155400.
2026
- Using UDL to Teach Data Ethics in Media Planning: A Flexible Assignment Model
2026
- The 4C Framework: Integrating AI in Creating and Solving Case Studies
2026 · 1 citations
Most cited papers
- Generation-Z Enters the Advertising Workplace: Expectations Through a Gendered Lens
2018 · 90 citations
- A Personal Branding Assignment Using Social Media
2012 · 63 citations
- Using Qualitative Research in Advertising
2002 · 56 citations
- Soft Skills: The Difference between Leading and Leaving the Advertising Industry?
2013 · 42 citations
- Book Review: The Daily you: How the New Advertising Industry is Defining your Identity and your Worth
2013 · 41 citations