SSCIQ2
International Journal of Sports Marketing & Sponsorship
EMERALD GROUP PUBLISHING LTD
International Journal of Sports Marketing & Sponsorship is an academic journal published by EMERALD GROUP PUBLISHING LTD. Identifiers: ISSN 1464-6668, eISSN 2515-7841. Indexed in SSCI. Metrics: JIF 2.7. Subject areas: HOSPITALITY, HOSPITALITY, LEISURE, SPORT & TOURISM, LEISURE, SPORT & TOURISM. tlooto lists 957 papers from this journal.
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Journal profile
- ISSN
- 1464-6668
- eISSN
- 2515-7841
- Abbreviation
- INT J SPORT MARK SPO
- Publisher
- EMERALD GROUP PUBLISHING LTD
- Country
- -
Web of Science categories
SSCIHOSPITALITY, LEISURE, SPORT & TOURISM
Scopus ASJC categories
No ASJC category data available.
Keywords
Hospitality, Leisure, Sport & Tourism
Papers in this journal
Recent papers
- The double-edged sword brand image effects of esports vs. sports sponsorships: the moderating influence of fit and brand awareness
2026
- How do mega sports events foster campus renewal? A case study of the Chengdu Universiade
2026 · 1 citations
- From snow to screens: resident support for Olympic esports games in a former winter Olympic games host city
2026
- How consumers form attitude toward brand collaboration: the case of LEGO ⨯ Formula 1
2026
- Endorsers and message types in sports advertising: cultural influences on consumer attitudes and intentions
2026
Most cited papers
- Understanding Brand Loyalty in Professional Sport: Examining the Link Between Brand Associations and Brand Loyalty
2001 · 353 citations
- Development of the Sport Interest Inventory (SII): Implications for Measuring Unique Consumer Motives at Team Sporting Events
2001 · 214 citations
- Consumer acceptance of sports wearable technology: the role of technology readiness
2019 · 207 citations
- The Effects of Sport Involvement, Sponsor Awareness and Corporate Image on Intention to Purchase Sponsors' Products
2008 · 172 citations
- Effects of celebrity athlete endorsement on attitude towards the product: the role of credibility, attractiveness and the concept of congruence
2007 · 148 citations