SSCISCOPUSQ3
Marketing Theory
SAGE PUBLICATIONS INC, United Kingdom
Marketing Theory is an academic journal published by SAGE PUBLICATIONS INC (United Kingdom). Identifiers: ISSN 1470-5931, eISSN 1741-301X. Indexed in SSCI, SCOPUS. Metrics: JIF 2.8, CiteScore 7.5, SJR 1.774, SNIP 1.58. Subject areas: BUSINESS. tlooto lists 849 papers from this journal.
CiteScore
7.50
Scopus citation metric
SJR
1.774
SCImago rank
SNIP
1.58
Source normalized impact
Percentage rank
-
JIF percentile rank
Journal profile
- ISSN
- 1470-5931
- eISSN
- 1741-301X
- Abbreviation
- MARKETING THEOR
- Publisher
- SAGE PUBLICATIONS INC
- Country
- United Kingdom
Web of Science categories
SSCIBUSINESS
Scopus ASJC categories
1406 Marketing
Keywords
Business
Papers in this journal
Recent papers
- A quarter century on: Reflecting on brand communities through the lens of
M
arketing
T
heory
—The journal
2026
- Decolonizing consumer research: Re-thinking qualitative research methods with African immigrants
2026
- Advancing theory to drive impact in Transformative Service Research
2026
- Consuming in solitude: The co-creation of atmosphere
2026 · 1 citations
- Theorizing goods and services as practices: How they interrelate and cocreate and codestroy value
2026
Most cited papers
- Service-dominant logic: reactions, reflections and refinements
2006 · 1,898 citations
- Value co-creation in service logic: A critical analysis
2011 · 1,587 citations
- The concept of perceived value: a systematic review of the research
2007 · 1,320 citations
- Contextualization and value-in-context: How context frames exchange
2011 · 1,127 citations
- Adopting a service logic for marketing
2006 · 945 citations