SCIESCOPUSQ4
Innovative Marketing
LLC CPC BUSINESS PERSPECTIVES, Ukraine
Innovative Marketing is an academic journal published by LLC CPC BUSINESS PERSPECTIVES (Ukraine). Identifiers: ISSN 1814-2427, eISSN 1816-6326. Indexed in SCIE, SCOPUS. Metrics: JIF 1.2, CiteScore 3.2, SJR 0.280, SNIP 0.55. Subject areas: BUSINESS. tlooto lists 646 papers from this journal.
CiteScore
3.20
Scopus citation metric
SJR
0.280
SCImago rank
SNIP
0.55
Source normalized impact
Percentage rank
-
JIF percentile rank
Journal profile
- ISSN
- 1814-2427
- eISSN
- 1816-6326
- Abbreviation
- INNOV MARKET
- Publisher
- LLC CPC BUSINESS PERSPECTIVES
- Country
- Ukraine
Web of Science categories
No Web of Science category data available.
Scopus ASJC categories
1405 Management of Technology and Innovation1406 Marketing3301 Social Sciences (miscellaneous)3308 Law3315 Communication
Papers in this journal
Recent papers
- Open science as an innovative educational tool for creativity and problem-solving in higher education: Implications for marketing-oriented learning
2026
- How personalized Augmented Reality experiences influence consumer trust and repurchase intention: Evidence from Tabuk, Saudi Arabia
2026
- Factors influencing the use of digital payment services and customer satisfaction in banking sector: An implication for technological innovation
2026
- A moderated mediation model of the relationship among digital marketing campaigns, brand recall, purchase intention, and purchase decision
2026
- Digital wallet adoption and customer loyalty: The mediating role of satisfaction and moderating effects of regions in Vietnam
2026
Most cited papers
- Digital payment system innovations: A marketing perspective on intention and actual use in the retail sector
2021 · 81 citations
- Biogas as an alternative energy resource for Ukrainian companies: EU experience
2018 · 58 citations
- Gen-Z Muslims’ purchase intention of halal food: Evidence from Indonesia
2023 · 51 citations
- Impact of culture, brand image and price on buying decisions: Evidence from East Java, Indonesia
2021 · 50 citations
- “Embracing AI and Big Data in customer journey mapping: from literature review to a theoretical framework”
2019 · 45 citations