SSCIQ1
Journal of Research in Interactive Marketing
EMERALD GROUP PUBLISHING LTD
Journal of Research in Interactive Marketing is an academic journal published by EMERALD GROUP PUBLISHING LTD. Identifiers: ISSN 2040-7122, eISSN 2040-7130. Indexed in SSCI. Metrics: JIF 11.6. Subject areas: BUSINESS. tlooto lists 681 papers from this journal.
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Journal profile
- ISSN
- 2040-7122
- eISSN
- 2040-7130
- Abbreviation
- J RES INTERACT MARK
- Publisher
- EMERALD GROUP PUBLISHING LTD
- Country
- -
Web of Science categories
SSCIBUSINESS
Scopus ASJC categories
No ASJC category data available.
Keywords
Business
Papers in this journal
Recent papers
- Balancing privacy and prestige: exploring trust and technological adoption in the digital era
2026
- How does digital customer orientation drive digital transformation? Scale development and mechanism testing
2026
- Webrooming and showrooming behaviors: the role of regulatory focus and sensory preferences in omnichannel consumer journeys
2026
- Unveiling a channel determinant of new product adoption: how perceived social presence mediates the effectiveness of social commerce over traditional e-commerce
2026
- Role of artificial intelligence on consumer buying behavior: the dual effects of AI-enabled features on decision-making and trust
2026
Most cited papers
- Effects of reputation and website quality on online consumers' emotion, perceived risk and purchase intention
2013 · 686 citations
- Young people's use of online social networking sites – a uses and gratifications perspective
2010 · 493 citations
- Business to business digital content marketing: Marketers’ perceptions of best practice
2014 · 447 citations
- Influence of consumers’ perceived risk on consumers’ online purchase intention
2018 · 440 citations
- Social media and consumer engagement: a review and research agenda
2016 · 432 citations