SCOPUS
Journal of Brand Strategy
Henry Stewart Publications, United Kingdom
Journal of Brand Strategy is an academic journal published by Henry Stewart Publications (United Kingdom). Identifiers: ISSN 2045-855X, eISSN 2045-8568. Indexed in SCOPUS. Metrics: CiteScore 1.0, SJR 0.288, SNIP 0.23. tlooto lists 544 papers from this journal.
CiteScore
1.00
Scopus citation metric
SJR
0.288
SCImago rank
SNIP
0.23
Source normalized impact
Percentage rank
-
JIF percentile rank
Journal profile
- ISSN
- 2045-855X
- eISSN
- 2045-8568
- Abbreviation
- -
- Publisher
- Henry Stewart Publications
- Country
- United Kingdom
Web of Science categories
No Web of Science category data available.
Scopus ASJC categories
1405 Management of Technology and Innovation1406 Marketing1408 Strategy and Management3207 Social Psychology3315 Communication
Papers in this journal
Recent papers
- Is sustainability a laughing matter? Pitfalls in sustainability marketing and how to overcome them
2025
- How paradigm shifts in World Wide Web versions directly influence major changes in brand models and the branding practices attached to them
2025
- ‘We are locally owned’: Measuring and understanding the brand value of local ownership
2025
- Opportunistic or relevant brand? How context independence and past coherence shape the effectiveness of brand activism and its positive effect
2025
- Archetypal marketing intelligence: Energising your brand’s creativity with the power of myth
2025
Most cited papers
- Re-imagine retail: Why store innovation is key to a brand's growth in the ‘new normal’, digitally-connected and transparent world
2012 · 80 citations
- Voice-activated change: Marketing in the age of artificial intelligence and virtual assistants
2018 · 60 citations
- Tweet 'em and reap 'em: The impact of professional athletes' use of Twitter on current and potential sponsorship opportunities
2012 · 50 citations
- Move over, Millennials: Generation Z is changing the consumer landscape
2016 · 42 citations
- Building city brands through sport events: Theoretical and empirical perspectives
2012 · 29 citations