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Sustainability in Higher EducationHigher Education Governance and DevelopmentOrganizational Learning and Leadership

From governance metrics to market signals: a sustainability-aligned Balanced Scorecard for private higher education groups

Chunshun Yan, Mengting Qian, Songbai Chen, Tianyi Sun

2026.5.23Journal of Marketing for Higher Education

DOI: 10.1080/08841241.2026.2663426

Abstract

Abstract is not available.

Citation format

YAN, Chunshun, et al. From governance metrics to market signals: A sustainability-aligned balanced scorecard for private higher education groups. Journal of Marketing for Higher Education, 2026: 1–24.