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Consumer Behavior in Brand Consumption and IdentificationCreativity in Education and NeuroscienceAesthetic Perception and Analysis

When imagination leads to satiation: the effects of repeated mental simulation on consumer responses to fashion products

Sohyeon Park, Dooyeon Park

2026.5.28International Journal of Advertising

DOI: 10.1080/02650487.2026.2677440

Abstract

Abstract is not available.

Citation format

PARK, Sohyeon; PARK, Dooyeon. When imagination leads to satiation: The effects of repeated mental simulation on consumer responses to fashion products. International Journal of Advertising, 2026, 45(5): 1151–1173.