Economic and Environmental ValuationDiverse Aspects of Tourism ResearchCoastal and Marine Management

Who cares and how much? Assessing tourists’ preferences and willingness to pay for beach environmental improvement in tourism

Jing Li, Jia Liu, S. Jang, Yanbo Yao, Qinghua Zhao

2026.5.17Tourism Management Perspectives

DOI: 10.1016/j.tmp.2026.101476

Abstract

Abstract is not available.

Citation format

LI, Jing, et al. Who cares and how much? Assessing tourists’ preferences and willingness to pay for beach environmental improvement in tourism. Tourism Management Perspectives, 2026, 63: 101476.