Challenges of the Times and Emotional Innovation Paths in Railway Culture Communication

The world today is an era where the digitalization and globalization converge. As a representative of national industrial culture, railway culture needs to address challenges such as audience demand and technological competition in its integrated media and multi-dimensional communication. The China Railway Museum has explored the development path of railway culture communication through practices such as emotional narrative in exhibitions, integration of immersive education, and emotional empowerment with cultural and creative IP. This essay takes practice of China Railway Museum as the research object, sorts out the practical problems in railway culture communication, and proposes a three-dimensional innovation with emotional communication as the starting point, including the establishment of a cross-border integration ecosystem, the creation of an audience emotional resonance mechanism, and the upgrading of cultural and creative development logic, aiming to contribute to the theory and practice of the activation and utilization of China's industrial cultural heritage.