Mariane Unanue, Gicele Brittes, Frederico Braida, Rafael Noronha
2026.4.24Strategic Design Research Journal
Abstract
Service Design is an interdisciplinary approach that structures all aspects of a service—people, communication, and infrastructure—making it more useful, desirable, and effective for users and providers alike. This article explores how Service Design principles can be integrated into corporate architecture, focusing on creating user-centered workspaces. Through a literature review and a practical workshop conducted with employees at the XXXX, the study demonstrates how Service Design tools can contribute to corporate workspace design by fostering user engagement and improving workflow, communication, and spatial functionality. The findings suggest that incorporating Service Design early in the architectural process enriches the design outcome by aligning spatial design with organizational objectives, employee needs, and service quality improvements.
Citation format
UNANUE, Mariane, et al. Integrating service design in corporate architecture. Strategic Design Research Journal, 2026, 17(2/3): 137–151.