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Technology Adoption and User BehaviourDigital Platforms and EconomicsConsumer Retail Behavior Studies

Does the availability of digital payment sway consumer buying behaviour

Harish Kumar, R. Sofat, Sargam Bahl Walia, Megha Sharma, N.A. Anuj, Priyanka Purohit

2026.1.1International Journal of Electronic Marketing and Retailing

DOI: 10.1504/ijemr.2026.154010

Abstract

Abstract is not available.

Citation format

KUMAR, Harish, et al. Does the availability of digital payment sway consumer buying behaviour. International Journal of Electronic Marketing and Retailing, 2026, 17(4): 499–531.