AI in Service InteractionsDigital Mental Health InterventionsArtificial Intelligence in Healthcare and Education

AI insurance chatbots and phygital service engagement: the triadic impact of trust-anxiety-complexity- on aging consumers

Rajat Subhra Chatterjee, Bindu Singh, Ranjan Chaudhuri, S. Chatterjee, D. Vrontis, P. Foroudi

2026.6.2Journal of Strategic Marketing

DOI: 10.1080/0965254x.2026.2662669

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Format de citation

CHATTERJEE, Rajat Subhra, et al. AI insurance chatbots and phygital service engagement: The triadic impact of trust-anxiety-complexity- on aging consumers. Journal of Strategic Marketing, 2026: 1–28.