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Customer Service Quality and LoyaltyDiverse Aspects of Tourism ResearchDigital Marketing and Social Media

Aligning tourists’ needs with loyalty programs: A framework for enhancing brand loyalty

Mai-Lun Chiu, Chun-Nan Lin

2026.6.2Journal of Destination Marketing & Management

DOI: 10.1016/j.jdmm.2026.101129

Abstract

Abstract is not available.

Citation format

CHIU, Mai-Lun; LIN, Chun-Nan. Aligning tourists’ needs with loyalty programs: A framework for enhancing brand loyalty. Journal of Destination Marketing & Management, 2026, 42: 101129.