‘It’s the name of a location, c’est le nom d’un endroit’

This article foregrounds the passer-by as a central yet underexplored stakeholder in the construction of Luxembourg’s multilingual Linguistic Landscape (LL), examined through different passer-by perspectives of the Rout Bréck–Pafendall tram stop in Kirchberg, Luxembourg City. Drawing on frameworks from geosemiotics, social and cultural geography, and toponymy, it conceptualises space as the combination of lived experiences and perspectives of passers-by, which interweave to give a more nuanced understanding of the objective space around them. Through the collection of approximately 1,600 photos and 21 semi-structured interviews with people living, working, and/or socialising in Kirchberg, the analysis illustrates how passers-by discursively negotiate meaning, revealing tensions between place names, local identity, and everyday multilingualism. By foregrounding passer-by perspectives as central to the construction of LLs and space, this article contributes to developing theoretical understandings of how multilingual urban environments are socially produced, negotiated, and experienced through everyday mobilities.