tlooto
Sign up
Merger and Competition AnalysisConsumer Market Behavior and PricingConsumer Retail Behavior Studies

Inter-brand competition and intra-brand cannibalization in the automotive industry: its impact and the moderating role

Shih‐Chuan Lin, Jia-Huey Hsu

2026.6.8Journal of Brand Management

DOI: 10.1057/s41262-026-00444-0

Abstract

Abstract is not available.

Citation format

LIN, Shih‐Chuan; HSU, Jia-Huey. Inter-brand competition and intra-brand cannibalization in the automotive industry: Its impact and the moderating role. Journal of Brand Management, 2026.