WOMEN IN THE BUSINESS WORLD

Our research is aimed at identifying problems related to women's entrepreneurship. Gender analysis is very difficult to implement in the field of micro, small and medium entrepreneurship, since there is almost no data on the representation of women and men in the business world. In addition, contradictory data on women's participation in enterprises of different sizes are essentially due to the application of different definitions and methodlogies. During the research, an attempt was made to analyze the main indicators of women's participation in business, the motivations for involvement in business, the main achievements the advantages of female entrepreneurs and the foundations of failures. Through empirical research, women's preferred areas of economic activity, trends toward expansion or limitation of business plans have been revealed. The unified database of state registry data served as the basis for the research. When selecting the sample, consideration was given to ensuring the representativeness of data obtained about women. The research was conducted according to forms of economic activity and sizes of economic entities, based on official statistical databases. The primary unit of the sample is the economic entity. The insufficient accessibility of financial-credit, property institutions, ownership and land use makes it difficult to involve women in new economic relations, limits women's professional growth and establishment in business. Let us also add that women's possibilities for control over assets in turn also predetermine their level of economic independence. The next problem is that women's unpaid work is greater compared to men, as a result of which women do not have time to engage in entrepreneurial or social work. Limited accessibility of such resources for women means that their possibilities to create their own capital are also generally limited. Our research aimed at increasing the role of women in business allowed us to make recommendations that will be useful in developing state policy directions.