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Consumer Retail Behavior StudiesCustomer Service Quality and LoyaltyCultural and Educational Studies

Investigating the influences of range of products and promotional offers in the retail store on shoppers' satisfaction - towards excellence in in-store retail

P. Shukla, P. Vyas

2026.1.1International Journal of Business Excellence

DOI: 10.1504/ijbex.2026.153065

Abstract

Abstract is not available.

Citation format

SHUKLA, P.; VYAS, P. Investigating the influences of range of products and promotional offers in the retail store on shoppers' satisfaction - towards excellence in in-store retail. International Journal of Business Excellence, 2026, 38(3): 321–349.