Digital Marketing and Social MediaCorporate Identity and ReputationPublic Relations and Crisis Communication
DOI: 10.1504/ijass.2026.10077939

Abstract

Inderscience is a global company, a dynamic leading independent journal publisher disseminates the latest research across the broad fields of science, engineering and technology; management, public and business administration; environment, ecological economics and sustainable development; computing, ICT and internet/web services, and related areas.

Citation format

ZHANG, Yuting. The spread of social media communication and its impact on firm reputation and performance: Moderation of miscommunications. International Journal of Applied Systemic Studies, 2026, 13(1).