Digital Marketing and Social MediaCorporate Identity and ReputationPublic Relations and Crisis Communication
Yuting Zhang
Abstract
Inderscience is a global company, a dynamic leading independent journal publisher disseminates the latest research across the broad fields of science, engineering and technology; management, public and business administration; environment, ecological economics and sustainable development; computing, ICT and internet/web services, and related areas.
Citation format
ZHANG, Yuting. The spread of social media communication and its impact on firm reputation and performance: Moderation of miscommunications. International Journal of Applied Systemic Studies, 2026, 13(1).