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Aligning source, appeal, and brand: Resolving the disclosure-effect dilemma in AIGC advertising

Chenyu Gu, Xiaoxia Li, Qian Xiang

2026.5.1Electronic Commerce Research and Applications

DOI: 10.1016/j.elerap.2026.101598

Abstract

Abstract is not available.

Citation format

GU, Chenyu; LI, Xiaoxia; XIANG, Qian. Aligning source, appeal, and brand: Resolving the disclosure-effect dilemma in AIGC advertising. Electronic Commerce Research and Applications, 2026, 77: 101598.