Consumer Market Behavior and PricingDigital Marketing and Social MediaCustomer churn and segmentation
J. Ahn, Yechan Kim, Seo-Hyeon Lee, Jong-Yeon Lee, H. Lee, Won-Jin Lee, G. Lim
Abstract
Abstract is not available.
Citation format
AHN, J., et al. Consumer reviews and actual purchase behavior in e-commerce: Linear and nonlinear effects. Asia Pacific Journal of Information Systems, 2026, 36(1): 20–44.