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Names, Identity, and Discrimination ResearchFace Recognition and PerceptionConsumer Behavior in Brand Consumption and Identification

Rightsizing brand names: the effects of brand name length on brand name attitude and recognition

Jesse Sebastian Zee, Kim Willems, Malaika Brengman, Timothy Desmet

2026.5.11Journal of Brand Management

DOI: 10.1057/s41262-026-00436-0

Abstract

Abstract is not available.

Citation format

ZEE, Jesse Sebastian, et al. Rightsizing brand names: The effects of brand name length on brand name attitude and recognition. Journal of Brand Management, 2026.