Computational and Text Analysis MethodsDelphi Technique in ResearchDiverse Interdisciplinary Research Innovations

Kritsada Patluang

2026.4.1Business Systems Research Journal

DOI: 10.2478/bsrj-2026-0013

Abstract

This study examines the impact of artificial intelligence (AI) on the South Korean automotive innovation system. It analyses the transformation of production-based innovation across system elements and the broader system in which they are embedded, both increasingly shaped by AI. The study addresses the lack of systematic analyses of AI’s impact on the automotive business system and aims to generate strategic, policy, and theoretical insights. The research applies an augmented sectoral system of innovation and production (SSIP) framework, combined with Delphi analysis, expert interviews, and document analysis. The findings indicate accelerating transformations across SSIP components in both the present and the near future. Automakers, parts suppliers, and technology suppliers, together with their AI networks, emerge as leading actors, while research institutes, universities, government agencies, institutions, and consumers lag. Intensifying interactions among SSIP constituents, AI systems, and AI-based production activities and innovations further reinforce these transformations. A holistic analysis of the AI-driven automotive SSIP shows how leading actors interactively shape system dynamics. The findings provide a basis for designing policy instruments to support slower-transforming actors and facilitate overall system transformation.

Citation format

PATLUANG, Kritsada. Artificial intelligence and the transformation of the automotive sectoral innovation system. Business Systems Research Journal, 2026, 17(1): 265–288.