Consumer Market Behavior and PricingCustomer Service Quality and LoyaltyTechnology Adoption and User Behaviour

Sourcing Store Brand from Outside Contract Manufacturer or National Brand Manufacturer: The E-tailer’s Decision under Different Selling Formats

Jiaqi Tian, Yang Liu, Qi Zhang

2026.4.24Journal of Systems Science and Systems Engineering

DOI: 10.1007/s11518-026-5724-x

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Formato de cita

TIAN, Jiaqi; LIU, Yang; ZHANG, Qi. Sourcing store brand from outside contract manufacturer or national brand manufacturer: The e-tailer’s decision under different selling formats. Journal of Systems Science and Systems Engineering, 2026.