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Technology Adoption and User BehaviourCustomer churn and segmentationUrban and Freight Transport Logistics

Empirical study of consumer-to-consumer social commerce users with a structural equation modelling approach

Zainul Arif Hidayat Lubis, Hotniar Siringoringo, H. Susanto

2026.1.1International Journal of Business Excellence

DOI: 10.1504/ijbex.2026.10077991

Abstract

Abstract is not available.

Citation format

LUBIS, Zainul Arif Hidayat; SIRINGORINGO, Hotniar; SUSANTO, H. Empirical study of consumer-to-consumer social commerce users with a structural equation modelling approach. International Journal of Business Excellence, 2026, 38(10).