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Demarketing strategies and digital technology adoption for destination management in tourism and hospitality: a social comparison theory perspective

K. Andriotis, M. Saleh

2026.5.5Information Technology & Tourism

DOI: 10.1007/s40558-026-00371-5

Abstract

Abstract is not available.

Citation format

ANDRIOTIS, K.; SALEH, M. Demarketing strategies and digital technology adoption for destination management in tourism and hospitality: A social comparison theory perspective. Information Technology & Tourism, 2026, 28(1).