Going beyond green compliance: linking organizational green culture to employee green voice in the hospitality sector

Drawing on social identity theory, this study investigates how organizational green culture (OGC) fosters employees’ green voice behavior. Data collected from 483 hotel employees in Taiwan were analyzed using covariance-based structural equation modeling to examine the proposed research model. The empirical results demonstrate that OGC is positively associated with two forms of employees’ green voice behavior, including green promotive and green prohibitive voice behavior. Green organizational pride and felt obligation exhibit significant and partial mediating effects in the aforesaid links. Additionally, green perceived organizational support was found to strengthen the impact of OGC on green prohibitive voice. This research contributes to sustainable hospitality research by elucidating how OGC is translated into employee green voice behavior through a dual psychological mechanism and how organizational support shapes this process. The findings offer actionable insights for hotel managers seeking to encourage employees to voice their opinions on environmental issues within their organizations.