REWRITING THE SCRIPT: UNVEILING THE POWER OF FEMININE STORYTELLING IN RECLAIMING MEDIA NARRATIVES

The media plays a significant role in conveying the truth and relevant information to common people. The paper explores various ways in which feminist art practices navigate and shape the digital landscape to ensure ongoing feminist dialogues and futures. The feminist art movement in the West emerged in the late 1960s amidst the fervor of American anti-war protests and growing gender, civil and queer rights movements around the world. From the utopian ideals of early-20th-century modernist movements, Feminist artists sought to rewrite a falsely male-dominated art history, change the contemporary world around them through their art, intervene in the established art world, and challenge the existing art canon. The contributions and influences of women and their works have served as a source of inspiration for Feminist artists around the world since the early twentieth century.