Business Strategies and InnovationInnovation and Knowledge ManagementDigital Innovation in Industries
G. O'Connor, C. Meyer
2026.3.3MIT SLOAN MANAGEMENT REVIEW
Abstract
Most successful companies start off with a bang — an exciting breakthrough innovation. As time passes, their focus shifts to maintaining and improving existing business lines. To prevent their decline in today’s economy, mature companies need to build a permanent capability for strategic innovation. Research on mature companies that have maintained a flow of innovation has uncovered what that capability consists of and how to build it.
Citation format
O'CONNOR, G.; MEYER, C. The eight core principles of strategic innovation. MIT SLOAN MANAGEMENT REVIEW, 2026, 67(3).