Business Strategies and InnovationInnovation and Knowledge ManagementDigital Innovation in Industries

G. O'Connor, C. Meyer

2026.3.3MIT SLOAN MANAGEMENT REVIEW

DOI: 10.63383/smfx7330

Abstract

Most successful companies start off with a bang — an exciting breakthrough innovation. As time passes, their focus shifts to maintaining and improving existing business lines. To prevent their decline in today’s economy, mature companies need to build a permanent capability for strategic innovation. Research on mature companies that have maintained a flow of innovation has uncovered what that capability consists of and how to build it.

Citation format

O'CONNOR, G.; MEYER, C. The eight core principles of strategic innovation. MIT SLOAN MANAGEMENT REVIEW, 2026, 67(3).