Psychologists’ Professional Perspectives on the Use of Social Media

Abstract The study aimed to analyze the impact of social media on the formation of professional perspectives among nano-influencer psychologists. Nine psychologists were interviewed, and thematic analysis revealed two main themes: social media as a promoter of professional practice and the challenges associated with its use as a work tool. Social media facilitates contact with followers and expands opportunities beyond clinical practice. However, challenges arise in developing specific skills, managing tasks between content creation and clinical appointments, and exercising caution in personal exposure on the professional profile. The study, therefore, discusses the implications of the skilled use of social networks, which although they expand psychologists’ patient acquisition and professional recognition, they also present challenges that require strategic planning for effective profile management.