THE TRANSFORMATIVE IMPACT OF SOCIAL ENTREPRENEURS ON TERRITORIAL ECONOMIC DEVELOPMENT: AN EMPIRICAL ANALYSIS OF AGRICULTURAL COOPERATIVES IN MARRAKECH-SAFI REGION USING BINARY LOGISTIC REGRESSION

This study examines how individual characteristics of social entrepreneurs influence territorial economic development in Morocco's Marrakech-Safi region.Using binary logistic regression analysis, we investigated personality traits, motivations, and competencies of 100 social entrepreneurs operating in agricultural cooperatives engaged in livestock farming, beekeeping, and local product commercialization.Data were collected through semi-structured questionnaires and analyzed using SPSS version 25. Results demonstrate significant positive relationships between entrepreneurial characteristics and regional development.Personality traits (=8.248,p<0.05), intrinsic and extrinsic motivations (=2.403,p<0.05), and cognitive, relational, and functional competencies (=4.486,p<0.05) significantly impact performance.The model exhibits strong predictive power (adjusted R=0.896) with high reliability (Cronbach's =0.872).Statistical tests confirm robust associations (Chi-Square p=0.000;Cramer's V=0.710-0.840).These findings provide actionable insights for policymakers to design targeted support mechanisms, favorable policies, and strategic partnerships that foster sustainable social entrepreneurship and territorial economic development in developing regions.