F. Awamleh, Ahmad A. M. Alwreikat, Mufleh Amin Al Jarrah
Abstract
The study explores the link between digital leadership and cloud intelligence in the context of ethical artificial intelligence (EAI) in relation to three telecom operators in Jordan: Orange, Zain, and Umniah.A total of 424 e-questionnaires were also sent to managers (senior and junior) and staff.The results were processed using SmartPLS4 in PLS-SEM.These results demonstrate that we can develop improved cloud technology solutions to enhance our ethical AI capabilities.This ethical AI facilitates the mediating process in the link between digital leadership and business innovation.Findings lead telecom companies to be much more responsible and ethical in their responsiveness and trust-building with the help of AI-induced cloud intelligence.Finally, the results will summarize theoretical and empirical evidence about responsibility dimensions in AI innovation and data-intensive telecom companies.Along with other variables like innovation and integrity, we have shown that telecom managers in today's digital leadership era are expected to think ahead so that not only are technology and corporate social responsibilities developed, but they truly prosper as well.Along with other crucial variables, the study has also emphasized that telecom managers in the digital leadership era are expected to think ahead so that not only are technology and corporate social responsibilities developed, but they truly prosper as well.Along with other important variables, the study is able to emphasize that telecom managers in today's digital leadership era are expected to think ahead so that not only are technology and corporate social responsibilities developed, but they truly prosper as well.Along with other important variables, we are able to emphasize that telecom managers in today's digital leadership era are expected to think ahead so that not only are technology and corporate social responsibilities developed, but they truly prosper as well.
Citation format
AWAMLEH, F.; ALWREIKAT, Ahmad A. M.; JARRAH, Mufleh Amin Al. The effect of digital leadership and cloud intelligence in driving organizational innovation: The mediating role of ethical artificial intelligence. Journal of Research, Innovation and Technologies, 2026, 5(1): 98–109.