Mario Marshall
2026.2.5Journal of Behavioral Finance
Abstract
This study provides evidence that gambling investors embed a lottery premium into stock valuations. I use the fraction of opposing votes on 431 U.S. reverse stock split proposals as a proxy for the proportion of gambling investors in each firm (the gambling investor concentration, or GIC). An event study shows that firms with above-median GIC experience cumulative abnormal returns approximately ten percentage points lower than those with below-median GIC, with stronger effects in contexts of elevated gambling sentiment. These findings help explain the valuation losses around reverse splits.
Citation format
MARSHALL, Mario. The cost of gambling investors: Evidence from reverse splits. Journal of Behavioral Finance, 2026: 1–17.