An AI-Enhanced Design Thinking Framework for Knowledge Creation and Transfer in Digital Media Education

This study proposes an AI-enhanced design thinking framework to improve knowledge creation and transfer in digital media education. As generative AI transforms creative practices, traditional instruction lacks adaptability and personalization. By integrating AI tools like large language models into design thinking, the framework enables dynamic knowledge construction, iterative prototyping, and intelligent feedback. It supports adaptive knowledge management systems in education, enhancing curriculum flexibility and teaching efficiency. Empirical results show improved knowledge sharing, reuse of learning artifacts, and higher learner satisfaction. Aligning AI with human-centered design fosters cognitive engagement and collaboration. Findings highlight AI's role as a cognitive and collaborative enabler in pedagogy. This research contributes to knowledge management by demonstrating how AI-driven methods can structure knowledge capture, transfer, and application in higher education. The framework offers a model for AI-integrated, learner-centered curriculum innovation.