Service and Product InnovationBusiness Strategies and InnovationDigital Innovation in Industries

Faheem Uddin Syed

2026.2.7Services Marketing Quarterly

DOI: 10.1080/15332969.2026.2626594

Abstract

Abstract is not available.

Citation format

SYED, Faheem Uddin. Servitization strategy: Delivering customer-centric outcomes through business model innovation. Services Marketing Quarterly, 2026, 47(3): 423–424.