Emotional resonance and participatory misinformation: Learning from a K-pop controversy

In today’s digital media environment, emotionally resonant narratives often spread faster and stick more firmly than verifiable facts. This paper explores how emotionally charged communication in online controversies fosters not only widespread engagement but also the participatory nature of misinformation. Through a case study of a K-pop controversy, we show how audiences act not just as consumers but as co-authors of alternative narratives in moments of uncertainty. These dynamics reflect a broader trend where emotionally driven discourse increasingly shapes public perception, challenging the role of facts in public debate.