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Digital Marketing and Social MediaAI in Service InteractionsVirtual Reality Applications and Impacts

“Virtual” humans but “real” emotions? The impact of emotional expression of virtual influencers on users' attitudes toward tourist destinations

Sihong Li, Xiqing Han, Huawei Liu, Min Zhang

2026.3.1Tourism Management Perspectives

DOI: 10.1016/j.tmp.2026.101457

Abstract

Abstract is not available.

Citation format

LI, Sihong, et al. “Virtual” humans but “real” emotions? The impact of emotional expression of virtual influencers on users' attitudes toward tourist destinations. Tourism Management Perspectives, 2026, 61: 101457.