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Digital Marketing and Social MediaMedia Influence and HealthDiverse Aspects of Tourism Research

“We got you!”: Determinants of attention-grabbing short tourism video titles—Evidence from Douyin in China

Chengyuan Zhang, Bingqing Zhao, Cuicui Yu, Shouyang Wang, Xiaokong Zhang

2026.3.1Tourism Management Perspectives

DOI: 10.1016/j.tmp.2026.101458

Abstract

Abstract is not available.

Citation format

ZHANG, Chengyuan, et al. “We got you!”: Determinants of attention-grabbing short tourism video titles—evidence from douyin in China. Tourism Management Perspectives, 2026, 61: 101458.