Diverse Aspects of Tourism ResearchConsumer Retail Behavior StudiesConsumer Behavior in Brand Consumption and Identification
Athina Nella
2026.6.18Services Marketing Quarterly
Abstract
How are places represented in marketing and branding activities? What is the role of different symbolic forms of places, such as toponyms, flags, maps, and icons? How do logos, experiences, and the...
Citation format
NELLA, Athina. Place marketing and branding, symbols and representations. Services Marketing Quarterly, 2026: 1–2.