tlooto
Sign up
Behavioral Health and InterventionsMedia Influence and HealthDigital Marketing and Social Media

Finfluencer credibility and trust: how regulatory focus and financial literacy shape consumer financial behaviour

Tareq Rasul, W. Ladeira, Musarrat Shaheen, Skakeb Akhtar, A. Khan, Fernando de Oliveira Santini

2026.6.19Electronic Commerce Research

DOI: 10.1007/s10660-026-10160-1

Abstract

Abstract is not available.

Citation format

RASUL, Tareq, et al. Finfluencer credibility and trust: How regulatory focus and financial literacy shape consumer financial behaviour. Electronic Commerce Research, 2026.