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Technology Adoption and User BehaviourInnovation Diffusion and ForecastingSupply Chain and Inventory Management

Decision-making and coordination of live commerce supply chain considering dynamic viewership: The role of live streamer

Xiaran Zhang, Zheng-bin Zhang, Xiaoyan Sun, Xin Cui

2026.7.1Electronic Commerce Research and Applications

DOI: 10.1016/j.elerap.2026.101616

Abstract

Abstract is not available.

Citation format

ZHANG, Xiaran, et al. Decision-making and coordination of live commerce supply chain considering dynamic viewership: The role of live streamer. Electronic Commerce Research and Applications, 2026, 78: 101616.