Hossein Faridniya, L. Moslehi, Ali Saberi
Abstract
Inderscience is a global company, a dynamic leading independent journal publisher disseminates the latest research across the broad fields of science, engineering and technology; management, public and business administration; environment, ecological economics and sustainable development; computing, ICT and internet/web services, and related areas.
Citation format
FARIDNIYA, Hossein; MOSLEHI, L.; SABERI, Ali. Strategic manoeuvre: Unveiling the influence of predatory pricing strategies on brand equity in the sports industry. International Journal of Sport Management and Marketing, 2025.