Embracing Cryptocurrency in Urban E-Commerce: A Consumer Attitude Model Analysis

This study examines the influential factors affecting the adoption of cryptocurrency as a payment method in the e-commerce landscape by focusing on the experiences and perspectives of current urban consumers in Malaysia. The core objective is to examine the factors that influence user acceptance of cryptocurrency in online transactions. This model identifies and analyzes the key drivers of user acceptance and their complex interrelationships, providing practical guidance for businesses and platforms seeking to adopt cryptocurrency payment systems. The findings enhance the understanding of the dynamics behind cryptocurrency adoption and inform the creation of strategies that align with the preferences and behaviors of urban consumers. Ultimately, the research contributes to a broader conversation on digital currencies and their transformative role in ecommerce, providing valuable insights for stakeholders seeking to navigate the challenges and capitalize on the opportunities presented by cryptocurrency integration in current online payment systems.