Advanced Technologies and International Business: A Comprehensive Review of Digital Transformation in Global Operations

. This study examines the implications of advanced technologies, including big data analytics, blockchain, and the Internet of Things, on international business (IB). Through a comprehensive literature review and interdisciplinary analysis, we explore how these technologies are reshaping global value chains, altering location decisions, and transforming governance structures in multinational enterprises. Our findings reveal that advanced technologies are enabling more distributed and shorter value chains, facilitating real-time decision-making, and enhancing trust in international transactions. However, they also present challenges such as data security risks and potential job displacement. This research contributes to IB theory by proposing a framework for understanding the multifaceted impact of advanced technologies on international business operations and strategy. It also offers practical insights for managers navigating the digital transformation of global business.