Flourensia Sapty Rahayu, Putri Nastiti, Theovano Arthajanvian
tlooto Summary
This study aims to investigate the hedonic motivation (joy, curiosity, and control) toward focused immersion and behavioral intention to use TikTok and how it relates to the distinctive Gen Z characteristics.
Abstract
Background: TikTok has risen to prominence as a widely favored social media platform for Generation Z (Gen Z). Previous studies showed that the extensive use of TikTok, including by Gen Z, is largely driven by hedonic motivation. This study aims to investigate the hedonic motivation (joy, curiosity, and control) toward focused immersion and behavioral intention to use TikTok and how it relates to the distinctive Gen Z characteristics.
Citation format
RAHAYU, Flourensia Sapty; NASTITI, Putri; ARTHAJANVIAN, Theovano. The role of hedonic motivation in influencing tiktok use and how it relates to generation z characteristics. Advances in Human-Computer Interaction, 2025, 2025.