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Digital Marketing and Social MediaConsumer Retail Behavior StudiesConsumer Behavior in Brand Consumption and Identification

The Influence of Social Media Marketing on Brand Awareness and Purchase Intention: An Empirical Study on FiberCreme in Indonesian Market

Sung Verrel Nathaniel Sung Verrel Nathaniel, Rosidah Rosidah Rosidah Rosidah

2026.1.30Global Business and Finance Review

DOI: 10.17549/gbfr.2026.31.1.173

Abstract

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Citation format

NATHANIEL, Sung Verrel Nathaniel Sung Verrel; ROSIDAH, Rosidah Rosidah Rosidah. The influence of social media marketing on brand awareness and purchase intention: An empirical study on fibercreme in indonesian market. Global Business and Finance Review, 2026, 31(1): 173–184.